Using patient and physician cohorts together, we identify providers that are sought after by our customers. For example, our customers may want to identify providers who treat "pain patients," who perform "sacroiliac joint fusion" but who do not perform "scs perms" or "scs trials."
For each profile, we have the ability to list, for each relevant patient cohort, the number of patients treated and demographics of patients.
Sellers use these profiles to focus their outreach efforts. With patient cohorts built-in, sellers can filter physicians to prioritize outreach and marketers can focus their messaging on specific treatment modalities.
Our patient demographics allow sellers to identify the demographics of the patients matching each pre-defined patient cohort. By showing the demographics of each patient cohort, sellers can comprehensively understand and prioritize physician outreach efforts.